#assets

passive income always costs something first: money, work, or an audience. the real interest math, what each idea needs, and which one fits what you have.

what income producing assets are, the classic list with real tradeoffs, and the digital assets you can start building with hours instead of capital.

you can have a huge following and still own nothing. the case for building digital assets you own - your site, list, offers - instead of renting reach.