#attention

going viral isn't luck or magic - it's a repeatable set of moves backed by how attention works. the boring mechanics, and how to put them to work.

cute pets aren't an accident in your feed - they're a design choice. how the engagement machine uses them, and how to take your attention back.

substack, medium, the big feeds. they're convenient. here's the bill that convenience quietly runs up, and what you keep when you own the page instead.